Chivas Regal Scotch Classic Ad

This is a 1976 Chivas Regal ad. They use price comparison to show this expensive scotch as a luxury item

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during pre-attentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

The North Face Print Ad

Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn’t just directly state “For those who want …

Lego Imagination Print Ad

Without using any words, this ad communicates to parents that legos are more than just toys you step on—they’re imagination-stimulators for your kids.…

Tupperware Stay Home Ad

An easy and effective way to come up with ad ideas is to connect them to current events. What is already on your target audience’s mind (in this case, staying …

Diahatsu Print Ad

This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …