Chivas Regal Scotch Classic Ad

This is a 1976 Chivas Regal ad. They use price comparison to show this expensive scotch as a luxury item

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during pre-attentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

1914 Wrigley’s Gum Print Ad

Love how Wrigley’s added a practical use for their gum.  Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…

1960’s Band-Aid Print Ad

Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…