Content Marketing Institute About Page
This about page uses a video to illustrate what the Content Marketing Institute is about. It also shares their story and what steps readers should take if they are new to the site.
Visit LinkThis about page uses a video to illustrate what the Content Marketing Institute is about. It also shares their story and what steps readers should take if they are new to the site.
Visit LinkEven on the about page, the copy is still “you” focused.
They then go into their mission statement which is also customer focused.
My favorite part is the social proof …
The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
The copy is not the problem. Its how it is displayed.
Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.…
This about page has key elements of a good sales page.