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CopyWork on some classic ads

  • Ads
  • Advertorials
  • Frameworks
Copywork example 1

CopyWork-example-2

 

A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of Arms” mailer. Her handwriting is amazing!

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McDonald’s Salad Ad from 1987

  • Ads
  • Headlines
  • Images
  • Print Ads

This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was a purposeful joke or not 😂…

Jan 24
4

Awesome 1980 Boom Box print ad

  • Ads
  • Copywriting
  • Headlines
  • Images
  • Print Ads

I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.

It shows that by buying this stereo “boom …

Jan 20
6

Eye Catching Volkswagen Bus Ad

  • Ads
  • Images
  • Print Ads

This fun Volkswagen Bus ad uses the eye catching look of the VW Bus to draw you in (I personally think the original 1961 VW Bus is better looking though)!…

Jan 15
4

1956 Tubeless Tire Magazine Ad

  • Ads
  • Copywriting
  • Headlines
  • Images
  • Print Ads

I like this ad because the headline copy and image work together to show the part of your car that actually touches the road is just your tires.…

Jan 12
2

Feature, Benefit, Experience.

  • Formulas
  • Frameworks
  • Interesting
  • swipes email

Can you simply describe your own product/service with this framework?

Example 1: 
Feature: Sun cream.
Benefit: No sun burn.
Experience: A burn free summer.

Example 2: 
Feature: Blackjack …

Jan 10
0
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