Diahatsu Print Ad

This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how you can build a fun ad by comparing yourself to your more expensive competitors.

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World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …