Door Dash Food Delivery Direct Mail Flyers

Door Dash gets an A+ for the image they used.  The flying food image INSTANTLY shows what they are selling (and in kind of a fun way)! They also give a coupon that’s featured very prominently and is personalized by zip code so they can track the flyers effectiveness.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.