Emirates Business Class Magazine Ad

This is a great magazine ad for Emirates Airline that shows how nice and comfortable it is to fly Emirates (at least as a business class passenger).

‘The image takes up nearly the entire page and is very eye catching.

Compare the emirates advertisement to this Lufthansa advert, where you can barely see any of the “luxury” on board. the sunlight simply drowns out any great visuals:

Lufthansa magazine ad

Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing …