Yeti rambler cooler magazine ad
This is a very stand-out ad for a Yeti brand thermos.
Listerine Ad from 1971
This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.
They cleverly use this negative aspect …
Cricketeer suit ad showing flexibility
This is an unusual ad, but it quickly conveys “flexibility” for this suit maker.…
“Faster than a Ferrari”
This funny Citroen ad captures people’s attention with a “negative” about the car.
It pokes fun at itself, much like this old Volkswagen Beetle ad:
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“This space reserved for a tooth that must last 63 years”
This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline are great!…
Scotch Tape Unique Benefits Print Ad
This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing …