This about page explains how Enchanting Marketing’s books and courses can help marketers write copy, who the founder is and the alter ego that she uses. Her resume and testimonials are used to show proof of her abilities.
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Even on the about page, the copy is still “you” focused.
They then go into their mission statement which is also customer focused.
My favorite part is the social proof …
The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
The copy is not the problem. Its how it is displayed.
Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.…
This about page has key elements of a good sales page.
