Great before & after Ad

Everyone thinks “before and after” ads are only for weight loss or teeth whitening. Nope. Ridge Wallet proves it works anywhere. Their ad shows a bulky, overstuffed wallet next to their sleek, minimal one. No words needed. You instantly feel the upgrade.

Why This Visual Trick Works

• Contrasts make benefits obvious and emotional
• Visual proof beats words—it builds instant trust
• The “after” helps customers imagine owning it
• Simplicity keeps attention on what matters

Examples Of This In Action

• Dyson: messy vs. spotless floor shot
• Grammarly: typo-filled text vs. perfect version
• Casper: tired morning face vs. well-rested smile
• Apple: cluttered desk vs. sleek Mac setup

Show the transformation. Let the picture sell the product.