Headline Formula “Who Else”

Who Else Wants {Most Desirable Outcome or Benefit}?

Fitness example:
Who else wants to look great naked?

Real estate example:
Who else wants that classic neighborhood experience?

Invoicing software example:
Who else wants to know when their client has viewed their invoice?

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The AIDA Formula in Drawings

This is a great image showing the AIDA Formula and the purpose of each part:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …

Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…