Headline Formula “Who Else”

Who Else Wants {Most Desirable Outcome or Benefit}?

Fitness example:
Who else wants to look great naked?

Real estate example:
Who else wants that classic neighborhood experience?

Invoicing software example:
Who else wants to know when their client has viewed their invoice?

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Ideas Vs Action

This is a great little image showing the benefits between just “thinking of an idea” and actually “doing it.”…

Netflix Free Trial Pricing

This is a very clever and helpful NetFlix 30 day trial landing page that entices people to signup, and even calculates when their next payment date would be.…

Simplified Dieting Image Chart

This is a very simple chart that shows any “diet” people go on essentially just restricts calories. Instead of doing this with a lot of text, they made one simple …