This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.
I would add: Don’t make it too long! Most people do not read unsolicited email so why would they read one that’s 5 paragraphs long.
Visit Link
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
…
Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …
