Verizon vs AT&T Coverage Map
This map was a central part of Verizon’s ad strategy for years.
By choosing a dramatic comparative advantage, Verizon doesn’t have to go into a bunch of different selling points.…
Category: Images
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like “Our soap lasts twice as long”.
Showing the products next to each other like this makes you …
New Years Resolutions vs. Small Habits Graph
Here’s a simple graph showing how to (and how not to) make lasting positive changes in your life.…
Connect The Dots Image
This is a funny image about connecting the dots, but it is actually a very good illustration showing the different theories of how ideas are connected.…
Very scientific chart 😂
This is a very scientific chart that easily shows the cause of a problem 😂…
The Art of Shaving Product Image + Benefits
Here’s a great example of how to include key ingredients and their benefits all wrapped together in a classy product image.…
What mobile websites should look like
This is great because it highlights how bad news outlets’ mobile sites are.
Instead of focusing on content and usability, they prioritize obnoxious ads and clickbait.…
Professional translator’s “past work”
Mariana Serio is a professional translator and this image is taken from her About page.
It’s great because it highlights her past work in an organized, effective way.
24 million …
Budweiser Let’s Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths:
- Democrats and Republicans have never seen eye-to-eye.
- Beer is a good excuse to get together.
It’s a great …
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they’re getting for time spent on research.
The image is clear, clean, and very relevant to its …
Reebok Pump Michael Chang Ad
Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.
Reebok had some pretty good ads about how their shoes could be “inflated” to …
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain.
It’s clean, simple, and pulls the reader’s attention to the spine. The red …
Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to kick in.…
Raelyn Tan’s Secret Vault Image
This is from a Facebook ad for a marketer’s email templates.
We usually highlight images here on Swipefile.com because they’re very clear and understandable.
This image is great for the …
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …
Disney’s business strategy infographic (1957)
This isn’t the *neatest* diagram, but it’s a pretty cool one.
It’s a breakdown of Disney’s business strategy from 1957. It connects all the different aspects of Disney, from amusement …
Awesome “grandparents” illustration from WaitButWhy
This is a fantastic illustration showing how your ancestors make up a small piece of your DNA.…
YardZen Before/After Pic
This is a simple but effective way of showing a before/after result.…
When Working More Is A Waste Of Time
This simple image shows how working more isn’t always better. After a certain amount of time, you’ll start to get diminishing returns for the hours you put in.…
Entrepreneur’s journey: What you see vs What you don’t see
Jon Yongfook (@yongfook) tweeted this image of his SaaS journey to highlight how we usually just focus on a winning stretch vs the lifetime of a project.…