Copywriting in real life for cat poster
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Category: Images
Good copywriting is about transmitting information from one brain to another brain, and sometimes IMAGES are better at doing that than copy!
Caffeine Spectrum Data
Easily visualize the caffeine content you’re getting from different drinks with this cool graphic.
This is generalized data, actual content can greatly vary.…
Guard your brain when writing.
I have to “guard my brain” when trying to do work. This usually involves:
– Putting my phone upside down or far away.
– Turning on a Chrome website blocker …
The world’s top Podcasts in 2023
The world’s top podcasts. Interesting that each one is from a specific individual.…
Life After Death Warning Sign
I went to a big house out in the burbs of Austin, TX and saw this sign on the gate 😂
If you were a burglar, would you break and …
The 4% Rule
“The 4% Rule is a “back-of-the-envelope” calculation for how much money you’d need to retire for approximately 25 years.
While people can poke holes in generalized rules like this, it’s …
Arrow Mockup Pool Ad
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …
Planning out UI/UX with pen & paper
While Figma and other UI/UX designers are clearly the best way to do wireframes professionally, it seems like just drawing stuff via pen/paper is the easiest way to get started …
Hilarious and unique marketing agency landing page
This is an amazing homepage for a marketing agency, totally made me laugh and pay attention!…
Awesome agency messaging graphic
One of the best graphics I’ve seen for messaging consulting. You know something is good when you see it and go, “I would love to copy that!”…
Change the paint, change the room
This is the paint equivalent of good copy:
Slightly modify where the paint is (and isn’t) and it changes up the whole thing.…
The Pareto Principle in action
The Pareto Principle states 20% of activity will account for 80 percent of results.
You can see it demonstrated here on certain consumer products.
Things like detergent, chocolate, and toilet …
Speak French, Visit France. Speak English, Visit the World.
What a cool advertisement displaying the value of learning English:…
ConvertKit awesome home page graphic
I love this image on the homepage of ConvertKit which shows a “Creator Flywheel” surrounding the main headline and CTA!…
Show, Don’t Tell. But with Sugar.
This is the simplest and most effective demonstration of sugar content I’ve ever seen.
Seeing a Coca-Cola label say “39g of sugar” doesn’t have the same bite as SEEING this …
Internet Users Over Time
In 2003 (20 years ago) around 700 million people were on the internet. Now it’s nearly the entire planet.
Many people in 2003 felt they missed their “big shot” after …
Rubiks Cube Formula
Apparently you can solve any Rubiks cube by repeating these 4 moves 11 times.…
Where the ultra-rich spend their holidays
Cool visualization of where the ultra-rich spend their holidays:
#1.) Miami
#2.) The Hamptons
#3.) West Palm Beach
#4.) Paris
#5.) Santa Barbara…
Before & After photos are awesome
Before & After seem to have the highest density of information transfer of any form.
Here’s a montage set of before/afters from Commit Action promoting their coaching:
…