Chevy Cruise Full Page Newspaper Ad
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the …
Category: Images
Good copywriting is about transmitting information from one brain to another brain, and sometimes IMAGES are better at doing that than copy!
Spreadsheet Unbundling Graphic
This is a cool graphic showing how the classic Excel Spreadsheet has been un-bundled by many companies. Similar to this Craigslist Unbundling graphing.…
Thai spiciness level visual chart
We’ve all ordered “spicy” at a Thai restaurant only to realize it’s TOO SPICY. This helpful chart shows people that even small increases in chili can be vvveerry hot.
This …
Hilarious “Food Poisoning” bar chart
This amazing Causes of Food Poisoning bar chart hilariously demonstrate which foods cause the most cases. This is just so much more fun and engaging than a standard bar chart …
Take notes when you read
This cool graphic shows that if you take notes you can really retain the wisdom of books you read. I personally take all my notes in Apple Notes now, not …
How VC’s analyze investments.
This graph categorizes different companies and where they stand in an industry-wide grand scheme of Web3.
Looking at an industry like this helps see which companies rely on others, and …
Social Platform Axis Chart
This is an awesome axis-graph which let’s you see where you are on the smart/ugly/hot/dumb scale!
This would be awesome to recreate for your industry.
P.S. I screenshotted this and …
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
Which hot dog would you choose
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
Joe has the same hot dog, but Max is selling it better!…
Thinking Errors One Pager
I love how much data is presented in this one-pager.…
Before/After shot for a product photography course
This is a very screen-shottable before/after image that helps promote a free training lead magnet for a product photography course.
I love the use of the ❌’s and ✅’s to …
13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.”
His hand was turned by the publisher to make some “predictions of the future” …
Burberry logo going from simple to complex design
Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from complex design style, to simple, back to complex.…
Use images for math formulas
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring.
Instead make them into “Visual Math Formulas” which makes them easier to understand. Here’s 4 …
Simple visual + callout Twitter Ad
One of my favorite ways to demonstrate a product in an image is:
Picture + Callout Text
This simple Monos Travel ad explains the product super quickly.…
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has.
This pie crust ad shows all the different pie-possibilities you can make by “sandwiching” …
Take small steps
This image is a cool demonstration why it’s better to take smaller steps.
Instead of “I want to make $1,000,000 right now” try “I’m going to make $100 this week.”…
Pricing the process, not the output
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like this.
A 1-person client may just want a quick-n-dirty logo …