Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Good copywriting is about transmitting information from one brain to another brain, and sometimes IMAGES are better at doing that than copy!
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
I’m assuming there was a marketing meeting where they showed a chart of the best sellers in a gas station, then slapped this product together 😂
Chat GPT:
It’s almost …
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).…
The Tesla showrooms show that after a $7,500 federal credit a Tesla Model 3 is technically cheaper per mile than a Toyota Corolla, Toyota Camry, or BMW 3-Series.
Comparing your …
You can see the emergence of a new technology or trend by how much executives bring it up during investor meetings. You can see the amount of “AI” being discussed …
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).
Normally people don’t care *how* something works, but this mechanism was so …
I love different ways of “showing data” and I’ve never seen this style before. It shows the movement in size of different economies over 20 years. It displays less information …
I love a good comparison image. This one from Synthesia shows how getting a talking head video made takes a lot of work (left), compared to generating an AI talking …
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else’s brain in the most efficient & sticky way.…
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
I like how this one image represents a complete style-guide for a 1920’s era man with this simple chart. A bunch of information easily understood through this chart!
A few …
This image shows how men tend to see fewer color variations than women. I’m not sure if this is scientifically true or not.
I was working with an interior decorator …
Basically everything that’s heavily government regulated has gone up in price, and everything competing in the free market gets cheaper.…
This graphic taught me a lot….I didn’t realize what young men the Founding Fathers of the United States were. Kind of mind blowing!…
Inflation is a hard concept to explain….but this simple picture really “shows” it perfectly!
It’s easy to see how much the buying power of the dollar has decreased in ~100 …
This is a really high-converting email signup pop-up on Copywriting Course to get people to the weekly newsletter. It’s a pretty simple structure:
[Headline]
[Fun GIF]
[3 Bullet Points Why …
This is a cool visualization of major produce releases that helped Apple reach a $3T+ valuation. It would be cool to make a revenue chart like this with other companies, …
I gotta admit, the Bitcoin community has always had great memes and graphics. This one shows the difference between sending Bitcoin to someone vs a typical Dollar payment.…
This “Ours vs Other’s” visual on Amazon shows why you should pick THIS product instead of their competitors. A simple image like this could convince someone to end their Amazon …
This wheel-style chart breaks down the hundreds of recent AI tools that’ve been coming out.
This wheel-chart looks like it was modeled after this Feelings Wheel:
…