When you incentivize something….you get more of it.
Around 2003 Google introduced its ad product called AdSense, and it literally “ignited” the web!
Content publishers could finally make money from their content, so more was made.
Twitter is about to throw its hat in the ring, giving rev-share to content makers for video and written content.
Pretty much every publishing platform is now giving creators money for content (of course only a small percentage of creators get enough traffic to create real revenue), but it’s a good step in the right direction.