Its best to build ads custom tailored for the platform it will appear. Instagram is all about photos & short videos.
A better ad for this company could be a quick video showing off their website builder in action.
I rarely stop scrolling through my IG feed to read anything unless its from a author I follow.
This ad has way too many words. Those words aren’t bad. I just think they could be better used on a sales page rather than a IG ad.