Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.
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John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
Edit any website javascript trick for mockups
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…
