Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.
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CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
All the stuff to put on a sales page
Here’s a bunch of sections to include on a sales page.…
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …
Weapons of Mass Creation Poster
This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…