Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.
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Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
Bad Marketing Copy Vs Good Marketing Copy
This is a great Tweet commenting on Good Copy vs Bad Copy:
Bad Marketing Copy:
– This is what I do
– This is what it does
– This is …
How to write a sponsorship letter / cold email framework
This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.
I would add: Don’t make it …
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …
