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Psychological Triggers from Joe Sugarman

  • Advice
  • Books
  • Formulas
  • Frameworks
joe sugarman triggers list

A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.

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Joe Sugarman Psychological Triggers Video

Writing feature & benefits formula

  • Frameworks

Good repeatable formula for an important element of sales copy.…

Apr 14
2

13-step Twitter growth playbook

  • Frameworks
  • Tweets
  • Twitter
…
Feb 11
1

Bad Marketing Copy Vs Good Marketing Copy

  • Advice
  • Copywriting
  • Tweets

This is a great Tweet commenting on Good Copy vs Bad Copy:

Bad Marketing Copy:
– This is what I do
– This is what it does
– This is …

Feb 9
50

How to write a sponsorship letter / cold email framework

  • Formulas
  • Frameworks

This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.

I would add: Don’t make it …

Feb 2
1

Anatomy of a Email Newsletter

  • Frameworks
  • Newsletter

Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …

Jan 27
7
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