Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.
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Get To The Point
Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it’s just better to get to the point!…
Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to kick in.…
