Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.
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Tools are bought, Transformations are sold
Instead of trying so hard to “sell” you can focus more on helping achieve a goal.
Turns out HubSpot’s top sales people don’t “sell” much, but “help” a lot.…
