Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.
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Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.…
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other