Morrow Mechanical Air Conditioning Direct Mail Flyer

Whoever wrote this letter has DEFINITELY taken a cue from old Gary Halbert and Dan Kennedy sales letters.  This was a piece of mail that came in an envelope and read more like a “letter” than a “flyer” like a lot of the examples above.  This was a great mailing (it’s not “pretty” in the traditional sense, but I can tell it probably performed extremely well)

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

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Wine Trail Ranch Liquidation Flyer in Austin

This is an interesting direct mail flyer for a “Liquidation Sale” of ranch property with cabins. The interesting thing to note is that it doesn’t include a website…you MUST call …

Ranch Sale Direct Mail Flyer

This is the back of the flyer:

This flyer entices buyers with the possibility of owning a ranch at a low price. There’s lots of pictures and information to attract …

Acupuncture direct mail drop flyer

This is a direct mail drop for an acupuncture center. It’s purpose is to notify people thinking about acupuncture that this clinic exists.

Heatmaps highlight areas of the image that …