“The Most Beautiful Vehicle In The World” Dirty Range Rover Ad
This is an amazing ad that’s totally frameable on a wall, and it shows a dirty Range Rover that just went mudding.…
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Chubbies “Everywhere Pant” visual ad
You don’t have to describe these pants with too much copy because people already know what pants are….you mainly want to just show they look good.
Then on the backside …
Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!…
Beautiful tourism ad for Copenhagen
This is just a cheerful and beautiful ad to encourage tourism to Copenhagen…
Stealing prevention sign seen on a gas station ice cooler
This kind of hilarious (and simple) sign reminds people that stealing is a crime, and their ice will be cursed with melting if they steal it 😂…
“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy the car.…
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can get attention, but alas it’s just a one-time trick.…
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a Gremlin. This is much like VW Beetle ads where logic …
Diagram of a drug abuser
This advertising campaign from 197😂3 uses text + arrows to learn how to spot a drug abuser. This is from 50 years ago and would be hilarious to publish today …
Clever Stihl Leafblower Ad
This is a delightfully clever print ad that takes a boring article and spices it up by showing the letters “blown away” by a powerful leaf blower.…
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
Hilarious “Hot & Spicy” Pringles Ad
This is a clever Hot & Spicy Pringles ad showing a guy eating Pringles lighting up a hot air balloon with his Hot & Spicy breath 😂…
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot to see the programmed record time, you could call this …
Cool Felix The Cat ad from 1959
This is a fun ad that would be frame-worthy! It uses an eye-catching huge image of Felix The Cat smiling, and has a fun headline pun: “The Cat Is Out …
History of the Telephone Ad
This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact, they had crude forms of video calls back in 1964! …