Simple
Miro “Just Show It” GIF
Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.
Sometimes it’s easier to show, don’t tell.…
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.
Definitely looks like this was a partial inspiration for this …
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
