Remember that people pay money for things that:

• Saves them time.
• Supports a cause.
• Saves them money.
• Improves their status.
• Teaches them new info.
• Gets them access to info.
• Satisfies a need or desire.
• Solves a specific problem.
• Improves their earning power.

If you sell a product, ask yourself which of these things your product solves!