Schweppes Tonic Print Ad
“Never swizzle Schweppes Tonic,” chides Commander Whitehead. “Schweppervescence swizzles itself.”
Seth & Riley’s Garage Hard Lemonade “Dumb Ad”
In the game of winning attention, oftentimes uglier is better.…
Diahatsu Print Ad
This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …
Starwax Super-Targeted Ad
This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.
Most people see these ads and don’t get it. But clean …
How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy’s most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just published all their trade secrets which …
Checy Caprice Print Ad
This ad does a great job of pulling out two important features and using them as their headline, while simultaneously solving buyer pain points (being too close to crazy kids).…