This jammed packed about page includes Social Media Examiner’s mission, story, and even a video from the founders. They highlight social proof of popularity by posting their list size and a testimonial video of their peers. The about page makes use of the sidebar to advertise their podcast and events.
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Even on the about page, the copy is still “you” focused.
They then go into their mission statement which is also customer focused.
My favorite part is the social proof …
The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
The copy is not the problem. Its how it is displayed.
Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.…
This about page has key elements of a good sales page.
