This famous 1980’s campaign featured a “cool dog” named Spuds MacKenzie.
It was the idea of a 23 year old art director named Jon Moore working at the Needham, Harper, and Steers Advertising Agency.
Spuds MacKenzie first appeared in a Super Bowl XXI ad in 1987.
While the advertising campaign was a huge hit, by 1989 Budweiser retired the campaign as too many organizations claimed the dog was trying to advertise alcohol to children.
Fun fact: The dog was a female bull terrier named Evie and lived in Woodstock, Illinois.