Team Posh Real Estate Direct Mail Flyer

This is a good example of a flyer that a real estate agency sends out.  They are kind of weird in shape (they are very long) and so they kind of “stick out” a lot more than regular mail.  They always include some “helpful” advice on their flyers such as cool lunch spots, or the UT football calendar.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

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Wine Trail Ranch Liquidation Flyer in Austin

This is an interesting direct mail flyer for a “Liquidation Sale” of ranch property with cabins. The interesting thing to note is that it doesn’t include a website…you MUST call …

Ranch Sale Direct Mail Flyer

This is the back of the flyer:

This flyer entices buyers with the possibility of owning a ranch at a low price. There’s lots of pictures and information to attract …

Acupuncture direct mail drop flyer

This is a direct mail drop for an acupuncture center. It’s purpose is to notify people thinking about acupuncture that this clinic exists.

Heatmaps highlight areas of the image that …