The North Face Print Ad

Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn’t just directly state “For those who want durable products.” That would be boring. It’s effective because it makes the reader think for a second to put two and two together.

 

(This isn’t an actual ad for The North Face. It’s just a creative exercise done by a copywriter).

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)