The North Face Print Ad

Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn’t just directly state “For those who want durable products.” That would be boring. It’s effective because it makes the reader think for a second to put two and two together.


(This isn’t an actual ad for The North Face. It’s just a creative exercise done by a copywriter).

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World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …