IWC Watch Guerilla Marketing

This creative ad placement essentially forces people to “try on” the watch and imagine what it would be like to have one of their own. Clever.

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)