The PAS Copywriting Formula
Problem
Agitate
Solution
People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.
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AIDA Formula low effort -> high impact
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
“The Slippery Slope” and “The AIDA Formula”
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
King of the Hill Visual Style Guide:
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
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Who is your target audience?
Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …