The PAS Copywriting Formula

Problem
Agitate
Solution

People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.

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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media.

The reasoning is you …

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …