Why do Le Labo candles smell so much superior to other candles?

I’ve spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn’t find a cheapo knock off.

Honestly it was a difficult question to answer through Google, so I resorted to Twitter.

Apparently it has something to do with certain fragrances costing thousands of dollars per ounce:

Other factors are the type of wax used and “fragrance load.”

As someone whose worked in copywriting/marketing, I’m often skeptical of expensive products that are expensive only because of marketing.

Skin care is a big culprit of this. This $14/bottle of CeraVe lotion is probably the same (or better) than most $100/bottle lotions: