Personalized Direct Mail Drop for Manual Therapy Clinic

A Manual Therapy clinic in Austin blanketed downtown with this mail drop that comprises mostly of tests, and reads more like a sales page than a simple flyer.

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:


Regions show the probability of where a person will look in the first 3-5 seconds:




Visual sequence shows the most likely path that the human eye will follow when viewing the image: