Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.
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Emails and weekly newsletters
81% of people say that email is their primary form of communication at work because it’s:
• Time-stamped
• Reliable
• Archivable
• Deposition ready
I will say a huge …
U.S. Department of Education Crowd-source Idea
Here’s an idea for the U.S. Department of Education:
Crowd-source short form videos for every subject & every grade K – 12. Students can casually browse these like TikTok as …
ATIDFA Copywriting Formula
This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…
7-Steps of a Compelling Story
This is a neat infographic that sums up how to create a compelling story…