Writing feature & benefits formula

Ever struggled to turn product features into something customers actually care about? This 3-step formula nails it. It’s simple, fast, and works for any offer.

The Formula in Action

1. Write down the feature
2. Ask “so what?” to find the benefit
3. Contrast the old way with your new way

Why It Works

• It shifts focus from product specs to customer impact
• The “so what?” question forces emotional clarity
• Contrast makes your new solution instantly more desirable
• It’s easy to repeat for every feature

Examples

• Feather: Rent furniture from $4/mo instead of paying $6,000 upfront
• MiHIGH: Burn up to 600 calories relaxing instead of jogging
• Unscreen: No more fiddly green screens for background-free video
• Trainual: Find team info instantly instead of wasting 100 minutes daily