Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.
Visit LinkGood repeatable formula for an important element of sales copy.
Visit LinkUse the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
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Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
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