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Writing feature & benefits formula

  • Frameworks

Good repeatable formula for an important element of sales copy.

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Writing feature & benefits formula

  • Frameworks

Good repeatable formula for an important element of sales copy.…

Apr 14
2

13-step Twitter growth playbook

  • Frameworks
  • Tweets
  • Twitter
…
Feb 11
1

How to write a sponsorship letter / cold email framework

  • Formulas
  • Frameworks

This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.

I would add: Don’t make it …

Feb 2
1

Anatomy of a Email Newsletter

  • Frameworks
  • Newsletter

Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …

Jan 27
7
Copywork example 1

CopyWork on some classic ads

  • Ads
  • Advertorials
  • Frameworks

CopyWork-example-2

 

A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …

Apr 19
12
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