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Writing feature & benefits formula

  • Frameworks

Good repeatable formula for an important element of sales copy.

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Feature, Benefit, Experience.

  • Formulas
  • Frameworks
  • Interesting
  • swipes email

Can you simply describe your own product/service with this framework?

Example 1: 
Feature: Sun cream.
Benefit: No sun burn.
Experience: A burn free summer.

Example 2: 
Feature: Blackjack …

Jan 10
0

Emails and weekly newsletters

  • Emails
  • Essay
  • Frameworks
  • Newsletter
  • swipes email

81% of people say that email is their primary form of communication at work because it’s:

• Time-stamped
• Reliable
• Archivable
• Deposition ready

I will say a huge …

Jan 4
5

U.S. Department of Education Crowd-source Idea

  • Data
  • Essay
  • Frameworks
  • swipes email
  • Tweets

Here’s an idea for the U.S. Department of Education:

Crowd-source short form videos for every subject & every grade K – 12. Students can casually browse these like TikTok as …

Jan 2
0

ATIDFA Copywriting Formula

  • Copywriting
  • Formulas
  • Frameworks

This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…

Dec 13
6

7-Steps of a Compelling Story

  • Advice
  • Copywriting
  • Formulas
  • Frameworks
  • Images

This is a neat infographic that sums up how to create a compelling story…

Dec 11
6
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