Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.
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Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
How to write a sponsorship letter / cold email framework
This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.
I would add: Don’t make it …
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …
CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
