5 Drip Email Templates Formula

Email 1: A Warm Hello
Email 2: Transparency “We’ve done this great thing and we want to share what we’ve learned”
Email 3: Send them a personal article that shows your vulnerabilities
Email 4: Case Studies
Email 5: Free trial offer/soft-sell

This email drip campaign sends a series of emails that become progressively more promotional as your lead warms up and begins to trust you over time.


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