Email 1: A Warm Hello
Email 2: Transparency “We’ve done this great thing and we want to share what we’ve learned”
Email 3: Send them a personal article that shows your vulnerabilities
Email 4: Case Studies
Email 5: Free trial offer/soft-sell
This email drip campaign sends a series of emails that become progressively more promotional as your lead warms up and begins to trust you over time.
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This is a cool re-design of RXBar that happened 6+ years ago, from this to this.
The funny thing is it went from “All Design” to “All Copy” which made …
This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of their changes.…
This Tweet showing off a copywriting agency lists out all the things they create, and could alternately be labeled “what a copywriter does.”…
This is a really great chart that shows how the alphabet constantly evolves. You can see the ancestors of our current modern day 26-letter English alphabet!…
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
