Ad that speaks the same language as there audience

“Taking Ls on yolo stocks and meme coins” This is the kind of language you hear used on crypto & stock trading discord servers and sub reddits. This brand knows exactly who they are targeting. 

“It seems to me you should use their language, the language they use every day, the language in which they think.”  – David Ogilvy (OG Ad man) 

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1945 Old Gold “Irritated” Ad

This ad from 1945 is hilarious in this day and age, but the reason it’s SwipeFile-worthy is how well they depicted “irritation” of the man in the picture 😂