Gary Provost on writing w/ short sentences.
A interesting take on keeping your writing fresh and interesting even if you are not saying the most interesting things.…
A good swipe file is not only one format or one genre. It spans across industries and mediums, so that inspiration can be taken from many places.
A interesting take on keeping your writing fresh and interesting even if you are not saying the most interesting things.…
This was an ad ran in Reader’s Digest in 1966 asking readers to “write in for a free booklet.”
“Writing in for a free booklet” was the “email signup” of …
The spin the wheel pop up gives the visitor a strong incentive (a discount up to 20% off) to sign up in a fun & interactive way. We all love …
This sport apparel brands ask visitors to spin the wheel to unlock a special offer.
This adds an element of surprise. The shopper is more engaged in the email gathering …
They do a great job of using the product photography to add more copy into the homepage. You can clearly see the products nutritional features on the cereal box label. …
They cleverly chose to use cost per bowl vs the cost per box. They charge $5-7 for a box of cereal. When pricing by serving size (bowl) they made their …
Cool product shot of limited sneaker to the left of the offer compliments the the benefits of joining the newsletter. “First dibs on new releases” Is a major draw in …
“Taking Ls on yolo stocks and meme coins” This is the kind of language you hear used on crypto & stock trading discord servers and sub reddits. This brand knows …
At first glance I didn’t know this ad was for on-demand photography book printing. I thought they just sold books.
They did write more about there service in the post …
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt USD-1730874696 ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris …
While this ad is for a product that we’re 99.999999% doesn’t work at all, the ad itself is intriguing.
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The 4 C’s Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can …
Matter is an app that enables users to request and receive professional feedback.
Instead of waiting for an annual review with your manager, Matter lets you request feedback from different …
Fitbit has 10 different products and many more accessories to choose from.
In order to help the buyer find the right fit, Fitbit has a 3-question quiz that results in …