Cool piece of advice about handling negativity
This is a great example of how to handle random negativity, and it uses the amount $86,400 dollars to relate to how many seconds are in each day.…
All posts by Lesley Amos
Number-driven reason ad for mobile notification service
This Instagram ad appeals to your logical side to show that the cost to reach your audience has gone up on every social platform except mobile app notification pushes.…
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
Simple subscription pricing example for newsletter
This is a very easy to understand 4 tier pricing structure for a newsletter. Users can make up their mind right before they read an article if they want to …
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a Gremlin. This is much like VW Beetle ads where logic …
Protein chart: Animal VS Plant
This helpful diagram shows roughly how much protein different things have from animal products vs plant products. While this isn’t a very nuanced graphic, it gives you a rough sense …
Diagram of a drug abuser
This advertising campaign from 197😂3 uses text + arrows to learn how to spot a drug abuser. This is from 50 years ago and would be hilarious to publish today …
Avoid “Toxic Positivity” Do & Don’t Chart
This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to say (and not say).
In a simple square graphic this …
Clever Stihl Leafblower Ad
This is a delightfully clever print ad that takes a boring article and spices it up by showing the letters “blown away” by a powerful leaf blower.…
Pet to Human Years Calculator
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.”
However the story is a little more complicated than that depending on a dogs weight …
Visualization of Earth’s population
When visualized out proportionally, the United States and North America combined look shockingly small.
If this was shown in raw data points it wouldn’t make much of an impact, but …
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Fun “Lighting Evolution” Visual Chart
In a neat visual way this chart shows the “cool technology” of each era of lighting, and how it got more and more advanced over time.…
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
Shocking Visual Demonstration of Lethal Dose Drugs
Instead of using words and data to describe lethality of different drugs, these viles each show a lethal dose of 3 different drugs, and shows how shockingly little is needed …
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
Visual demonstration of 400 calories of different foods
This clever image visually demonstrates how full your stomach would be with different types of food.
You can easily see that oil barely fills you up yet gives you tons …
“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features:
1.) It looks “handwritten”
2.) It “highlights” the offer with lines.
3.) It “highlights” the offer with actual highlighting.
4.) It …