All posts by Lesley Amos

The PAS Copywriting Formula

Problem
Agitate
Solution

People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.…

The AIDA Copywriting Formula

Attention
Interest
Desire
Action

This formula is used for direct mail, television and radio, sales pages and more. It is one of the most commonly used …

Enchanting Marketing About Page

This about page explains how Enchanting Marketing’s books and courses can help marketers write copy, who the founder is and the alter ego that she uses. Her resume and testimonials …

Sumo About Page

Straight to the point this about page shares free tools to grow your site, photos of the team and how to connect to the communities slack group.…

pluto

Social Media Examiner About Page

This jammed packed about page includes Social Media Examiner’s mission, story, and even a video from the founders. They highlight social proof of popularity by posting their list size and …

SnapApp About Page

Super simple about page introduces you the leadership team as well as their advisors. Company news and a brief statement about how SnapApp helps marketers.…

pluto

Nev Blog About Page

This about page gets straight to the point with a profile style page. It also includes videos and reader’s comments so newcomers can see why they should also keep up …