The SLAP Copywriting Formula For Selling Inexpensive Products
Stop the prospect
Make them look
Make them act
Get the purchase
Perfect for inexpensive products (like Groupon) the SLAP formula is used to make consumers …
Stop the prospect
Make them look
Make them act
Get the purchase
Perfect for inexpensive products (like Groupon) the SLAP formula is used to make consumers …
Problem
Agitate
Solution
People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.…
Why are you the best?
Why should I believe you?
Why should I buy right now?
When you answer these three questions copywriting becomes easy and effective.…
Picture
Promise
Prove
Push
This formula follows up a dream with ways that the product/service/idea can help. Then provides proof that it actually works.…
1. Why are you the best?
2. Why should I believe you?
3. Why should I buy right now?
Don’t make them wonder about these three questions. Answer them and …
Attention
Interest
Desire
Action
This formula is used for direct mail, television and radio, sales pages and more. It is one of the most commonly used …
Useful
Urgent
Unique
Ultra-specific
The 4 U’s formula is perfect for social media. Use a small amount of text, show urgency, and be ultra specific. This …
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