David Ogilvy Guinness Advertorial

Not only was it an advertisement for Guinness, but people used to tear it out of the magazine and keep it.  Restaurants would even display this ad for the patrons to help pair oysters!

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How to advertise travel advertorial

This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.

 

Red areas are most likely to attract attention, followed by …