Not only was it an advertisement for Guinness, but people used to tear it out of the magazine and keep it. Restaurants would even display this ad for the patrons to help pair oysters!
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This is a crazy little advertorial that starts out like a “kissing guide” – complete with 1-2-3-style images down the left-hand side of the page – and then transitions into …
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.
Why it’s bad:
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Here’s a really simple yet catchy pamphlet title and image!…
