David Ogilvy Rinso Detergent Ad
This Rinso Detergent ad that did better than any other detergent ad, ever……because it was so easy for housewives to tear out of the magazine and keep in their laundry rooms
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1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight gaining tablet.…
Kissing advertorial
This is a crazy little advertorial that starts out like a “kissing guide” – complete with 1-2-3-style images down the left-hand side of the page – and then transitions into …
Make actionable steps in “How To” content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.
Why it’s bad:
- It makes it hard to ACT on the content.
- It
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Dance On Your Doctors Grave Pamphlet
Here’s a really simple yet catchy pamphlet title and image!…