If 70% of the article would be about the benefits of the product, how to use the product, and other cool benefits you’d get by having it.
Then less than 30% of the article would be pitching the actual deal.
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A newspaper advertorial promoting a Dirty Dancing workshop.…
Targeting teens this advertorial was featured in the magazine Seventeen…
Rapid Loss sells using a common weight cause in this two-page spread advertorial.…
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.
Red areas are most likely to attract attention, followed by …
This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.
Red areas are most likely to attract attention, followed by …
