Magic spoon cereal pricing and clever copy

They cleverly chose to use cost per bowl vs the cost per box. They charge $5-7 for a box of cereal. When pricing by serving size (bowl) they made their cereal appear cheaper.

I can see this working well with the health conscious buyer as they are more prone carefully read the serving sizes to better track there nutritional intake.


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Toaster Heat Setting Visual Chart

This is a cool chart sent along with a toaster that visually shows the different heat settings.

The numbers 1, 2, 3, 4, 5, 6 don’t really mean much, but …

1953 Revere Ware Cooking Tools Ad

This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.…