Category: Quotes

Quotes are extremely powerful to use in your sales copy and marketing.  For example if you are selling tracking analytics software, you could use the famous quote “What gets measured gets managed” by Peter Drucker to demonstrate that tracking your business more carefully can make it grow.

Gary Halbert on Direct Mail

Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting

— Gary Halbert…

Eugene Schwartz About a Sentence

No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

— Eugene Schwartz…

Leo Burnett on Ad Writing

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.

— Leo Burnett…

Maurice Saatchi on Arguments

If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.

— Maurice Saatchi…