Category: Quotes
Quotes are extremely powerful to use in your sales copy and marketing. For example if you are selling tracking analytics software, you could use the famous quote “What gets measured gets managed” by Peter Drucker to demonstrate that tracking your business more carefully can make it grow.
WhatsApp Design Principles
A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.
…
Paul McCartney Quote About Writing
Sometimes when you start writing, you try so hard, that you end up ruining the fucker.
— Paul McCartney…
David Ogilvy Quote About Headlines
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
— David Ogilvy …
William Bernbach quote about the power of truth
The most powerful element in advertising is the truth.
— William Bernbach…
Stuart H. Britt Advertising Quote
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
— Stuart H. Britt…
Neville Medhora Quote Write For Others
No one cares about you, they care about themselves.
— Neville Medhora…
Leo Burnett Advertising Quote
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.
— Leo Burnett…
Joseph Sugarman Quote About Headlines
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
— Joseph Sugarman…
Gary Halbert Quote About The Written Word
The written word is the strongest source of power in the entire universe.
— Gary Halbert…
Eugene Schwartz Quote on Audience
There is your audience. There is the language. There are the words that they use.
— Eugene Schwartz…
David Ogilvy Quote on Improving
Never stop testing, and your advertising will never stop improving.
— David Ogilvy…
Gary Halbert on Direct Mail
Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting
— Gary Halbert…
Gary Halbert on Markets
Find a market first… and then concentrate on a product!
— Gary Halbert…
Eugene Schwartz About a Sentence
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.
— Eugene Schwartz…
Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make.
— William Bernbach…
Leo Burnett on Ad Writing
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
— Leo Burnett…
Shirley Polykoff on Copy
Copy is a direct conversation with the consumer.
— Shirley Polykoff…
Mary Wells Lawrence on Advertising
The best advertising should make you nervous about what you’re not buying.
— Mary Wells Lawrence…