Realty Austin Real Estate Full-Page Direct Mailer

This is a pretty great flyer from Realty Austin.  It’s a full page flyer on a thick-stock paper so it feels very high quality and sturdy.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.