Tony Robbins SEO team sends out emails like this anytime someone mentions Tony Robbins on their website but doesn’t link him. This technique surely generates a lot more links for him.
Subject: Your Article – Tony Robbins
My name is Erin Romine and I represent Tony Robbins. I came across your article, “How To Become A Lifecoach” – thank you so much for the coverage! I noticed that the article is unlinked and kindly ask that you insert a follow link that leads back to: https://www.tonyrobbins.com/events/
Thank you in advance for your time and attention!
Social Media Manager
Main: 619-752-1945 ext: 105