Sweet Tooth Dental Direct Mail Flyer

This mailer looks very “professional” and clean.  Shows a list of all services.  Displays contact info very large.  Clearly, is going for a crowd without insurance. Offers good coupons.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive
processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.