The 1 – 2 – 3 – 4 Formula for Persuasive Copy

1. What I’ve got for you?
2. What it’s going to do for you?
3. Who am I?
4. What you need to do next?

Whether you want to get an opt-in for your email list, a new blog subscriber, to make a sale, or just inspire readers to support your favorite cause, start with the 1-2-3-4 method.

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