1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
People can easily come up with reasons not to read or click or share. Keep solutions in mind when you write copy.
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I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
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