The 12-Step Formula for Sales Letters

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder

The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action. Use the 12-Step Formula to persuade your reader.

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The AIDA Formula in Drawings

This is a great image showing the AIDA Formula and the purpose of each part:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …

Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…