The Boron Letters – by Gary Halbert

Price: Free online or $22 on Amazon

What I love about it:
This was originally a set of free letters published by the famous copywriter Gary Halbert. I stayed up till 6am every night going through these letters. Unbelievable beginners guide to copywriting and business.

What skills you’ll learn:
Writing. Keeping someone’s attention. Creative ways to make money. First 3 chapters are about “Life” in general. Direct mail. I would HIGHLY suggest you physically print these out on a printer to read.

Tone of voice:
Super hilarious and a bit vulgar. You may wake your spouse up with laughter whilst reading.

Good for: Total copywriting beginners.

All chapters linked: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25

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1945 Old Gold “Irritated” Ad

This ad from 1945 is hilarious in this day and age, but the reason it’s SwipeFile-worthy is how well they depicted “irritation” of the man in the picture 😂